Categories: All - preferences - books - brand

by Len Kwok 5 years ago

226

Our typical customer

The profile of the typical customer reveals a cautious individual with distinct preferences influenced by brand names. They are avid readers, particularly of non-fiction and financial books, indicating a strong intellectual curiosity.

Our typical customer

Our typical customer

Consumer Preferences

Reads frequently
financial books
non fiction books
Influenced by brand name

Assertive

Self assured

High intellect

High curiousity

Age & Gender

34% men

26%

35- 44 years old

29%

66% women
35-44 years old

33%

45 -54 years old

27%

Highly trusting

Highly Active

Highly cautious

Highly adventurous

High conscientiousness

Individuals who score high set high goals for themselves and work hard to achieve them.

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