Research Methodology

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Research Methodology

Sampling Process

Probability

Cross section,compuatable,projected to ppl

Non-probability

Cost less,quicker,reasonable

Research Objectives

Casual (Cause,effect)

Descriptive

Exploratory

Research Aproach

Experimental

Ethnographic

Observational

Research philosophies

Philosophies underpinning

Epistemology(how knowledge is established)

ontology(concerned with nature of reality)

perspective(from whose point of view)

post-postivist

Reject positivist,theories are reversible

Subjective, interpretation.(Humanistic,Qualitative)

Positivist

adapt realism,assumptions,goal advocate

Scientific, reality is stable and observable(Quantitative,experiments)

ontology

what is believed to be true

Epistemology

what is known to be true

Research methods

Primary

Quantitative

Experiment

Testing

Survey

Online,mail,telephone

Qualitative

PROJECTION TECHN.

indepth interviews

Focus groups

Subtopic

Secondary

External

Published material,Computerised database,Syndicated service

Internal

Ready to use,Requires processing(Social Media data)

Research Process

identify Research Problem

report&evaluate

analyze

Collect data

inductive Research steps

Test hypothesis

Pattern

Observation

Deductive Research steps (Top-bottom)

conformation

observation

Hypothesis

Theory

Why we do Research

build knowledge

contribute to human progress

understand the past

To emphasis with ppl

Self devlopment

What is Research

collect,analyze data to produce info.

Aim

business view

assessing situation, assessing competitive situation

Academic view

advance the state of knowledge and its application

To be familiar with aspect and practice of RM and technique/how to design/evaluate