Branding strategies

re-branding

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept is created.

k-mart

since being the first in a consumer mind this will help a business to grab a major market share and have a sustainable business and that's why Walmart has recreated new brand names that doesn't exist

Walmart

no frills

Example of literary work

A no-frills service or product is a pricing strategy that offers a low price that is obtained by removing non-essential features (ex; coffee or waiting room magazines). No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices, than other retailers

repositioning

Walmart

The term repositioning refers to the process of changing a target market's understanding or perception of a product or service.

Sobeys

Loblaws

Grocery distribution centres process large multi-temperature store orders of dry grocery, produce, fresh meat, deli meats, dairy, frozen foods, general merchandise.

Loblaws is also working with Canadian indoor farmers and greenhouses to ensure a steady supply of fresh production

Loblaws is the most expensive when you consider cost per item over operation time

cobranding

Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service

Kanye the famous American rapper and Adidas is an example of co branding

Kanye West's footwear yeezys are Adidas brand but with a different name.