Chrystals Customer journey map

AWARENESS

CONSIDERATION

PURCHASE

RETENTION

ADVOCACY

Research

Internet/online

Other media-newspapers

Seeing finished prods. in other spaces with our contacts

HUnting

Referrals

Social Media sites/campaigns

Email Marketing

Networking Events, other events & conferences

Share our offering

Pitching process

Samples and Demos

Quote

Based on Hire vs outright purchase

Based on various gauge

Design and Artwork

Translate Consumer brand into actual usable items (stands etc)

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LPO/Cash purchase

Approval of scope of work qtty, colours

Approval of samples

Production

As per scope, qty,

Delivery of end product

CX

Follow up on customer satisfaction levels

Follow up with a thank you note

Provision of other similar or innovative products

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Touchpoint

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Touchpoint

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Touchpoint

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