Competitive Advantage

Number of products or services customers will buy.

If your products are of good quality and favourable to the public, customer demand will be very high and will lead to a high supply. By the law of demand and supply.

Overall performance of service.

Quality of service can be improved by staff training on good customer service.

You can build a string relationship by not owing your suppliers, being loyal to them and treating them with respect.

Strong relationship between firms and suppliers.

Path through goods and services travel.

You need to have a wide distribution channel, you need to capture a huge chunk of the market. You need to decide who/ what your distribution channels will be.

Portion of market controlled by a company.

You build up your market share by marketing, maybe through advertisement and letting people know about you company and what you do.

Favouring a particular brand.

Through great service, you can achieve customer loyalty. Some firms have some provisions like customer loyalty gift cards e.t.c What makes your customers coming back?