Content Marketing

Demographics?

Interests?

Problems?

Needs?

Where are they talking online?

Forums

Facebook Pages

Communities

What answers is your audience finding? Where?

What format is it in?

Text

Video?

Infographic?

How popular is their info?

How can it be improved?

Content Plan/Schedule

Format?

Text?

Audio/video?

Interactive?

How does each piece of content promote your product?

Best channels for your content

Youtube?

Instagram?

Twitter?

TikTok?

Facebook?

How is your content performing?

SEO

SEMrush

Answer The Public

Analytics

Google Analytics

Competitive Analysis

SpyFu

SEMrush

Content Creation

Canva

Thinglink

Screenflow/Camtasia

Photoshop

Team Coordination

Monday

Workfront

Slack/Teams

Zoom/Teams

DropBox, Google Drive, OneDrive