Corporate-level strategy
Diversification
create value for s/h
mergers and acquisitions
strategic alliances
joint ventures
internal development
create synergy - cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects.
Related diversification - occurs when a firm moves into a new industry that has important similarities with the firm's existing industry.
economies of scope
leverage core competencies
share related activities
enhance differentiation
gain market power by
pooled negotiating power - gaining greater bargaining power with suppliers and customers
vertical integration - becoming its own supplier/distributor
backward integration
forward integration
Unrelated diversification - when a firm enters an industry that lacks any important similarities with the firm's existing industry.
parenting
create value through management expertise and competent central functions
restructuring
redistribute assets & capital
management restructuring
portfolio management
Boston Consulting Group's (BCG) growth
Managerial motives
managers act in their own self-interest
growth for growth's sake
excessive egotism
use of antitakeover tactics
green mail
golden parachutes
poison pills
Mergers and acquisitions
Mergers
combination of 2 firms to form 1 legal entity
Acquisitions
one firm buying another either through stock purchase, cash or issuance of debt
helps firm to develop synergy
Divestment - the disposal of assets in any of a variety of ways, usually for ethical, financial, or political reasons.
objectives
cutting financial losses
raising cash to help fund existing business
redirecting focus on the firm's core business
freeing up resources to spend on more attractive alternatives
Strategic alliances & joint ventures
cooperative relationship between 2 or more firms with potential advantage
able to enter new market
able to reduce manufacturing costs
able to develop new strategies
Internal development
occurs when a company uses its own tools and resources to expand
Motives
no need to share wealth
no need to merge diverse corporate culture
no need for external funding
Limitations
time-consuming