Customer Life Stages

Non Registered

Non Engaged Non Redeeming

Metrics

Subtopic

Engaged Non Redeeming

Engagement Score

eMails

Open emails

Click Through

Types of eMails

Transactional

Promotional

Open emails

Click Through

Site Visits

Little engaged

Traditional Login

Clicked Through

How Many Times

Time on Site

Shopping

Daily Deals

Category views

Travel

Merchandise

Sunglasses

Jewelry

Playing games

Filling Surveys

Medium engaged

Time on Site

Alot engaged

Contact Customer Service

Goals

Non Engaged but Redeeming

Engaged and Redeeming

Deactivated

Customer leaves program

Client terms custom from program