Focus Group

What are they?

Qualitative research

Pre-define characteristics

Person to person

Telephone

Internet Focus Groups

When to use it?

Publicity or Promotions

Stand out

New concepts

Product's applications

Generation of ideas

When Not to use it?

Numbers are required

Too private topics

Establishment of costs

Instead of quantitative

Define objectives

Specific

Clear

Avoid multiples objectives

Selection of the sample

Sex, age, habits, occupation, industry, users, social- economical level, geography

Define dialogue's outline

Development of polls

Find the sample

Develop the outline

Is in charge of the logistics

Select the chairpersons

Check and analyze every session

Analyze and organize results

Prepare presentation

Guarantee the dialogue's flow

Participation

Everyone

Avoid Monopolization

Balance participation

Follow and finish the outline