Help Texts
Feedback
Video booth
???
Psychological education
Promote the contributors
New Book?
Product positioning
Sell/Target Supporters
Emphasis on 3 people for the price of one
Suicide - can the supporters increase
Sue Ryder
Strengths
Data
Potential reputation relationship
Weakness
Funding reliant
No Help Texts Branding
No crossover to other product streams
No promotion to renew
Negate efforts if use in promotional material
Perception - End of Life
Negatives
The service is free
Bad positioning
No growth
Page is buried
Expertise not linked
No such thing as free
Better message to be - Paid for by Sue Ryder
Advertising
They are not
Who wrote the ads - UK/USA
Future
Funded but fundraising
Not free - discounted
UK Unique
Need a UK website and pricing
UK contact number - someone to speak to
Funnel and qualify opportunities
Create unique UK content
Videos
Animations
Web pages and site
Competition
Julia Samual
Untangle
Additional Services / Revenue
Courses
LMS - In-house
Affiilate
Discount relationships
Products
Sales
Barriers to sale
Bulk License cost
Web sign up
No UK presence tel no. currency
GDPR
No Profit incentive
IF providing service for free
Upfront costs
Opportunities for sale
Scale
Low overhead
Low maintenance cost
Reduce waiting
Triage service
Help Texts strategy
1 dolla of 6 million people
100 dolla of 100,000 people
Growls
Dollar to Sterling parity
Elephants Would like
Sales
Direct - Elephant Support
Highest No pre-purchase
Commission
Content creators
Media with unique tailored meaning
Promotion offer
Additional subscriber
Forum - connections?
Uk representation
Offer the support call back?
De-escalation strategies
Questions
Technology
Time Zone personalisation
Delivery window?
Stop/START messages via text not web interface
Ability to sign up via sms
Ability to use Whatsapp?
Branding Portal - everyone or no one or choice
No mention of ability to reply in initial texts at all
?
What is the list of resources in the UK?
Increased questionnaire
Better target data
Increased personalisation
Data for future project/studies
Increased customisation
Links to resources
Time period
Supporter details in case of emergency?
Is permission asked and obtained
Feedback loop
Are responses factored into the client profile
Do these influence future messages
Are the messages tailored to relationship and nature of death
End of service questions
Do we ask them?
Omega paper
All hospice - distortion
Subscription
length
Variable
Offer 6 months
Invite to renew on month 4
"Confidence in service"
Subscription for supporter and bereaved separated
Renew via text
Send message to 55056
Invoice after the sign up
Integrated into products
Client invoiced once signed up using a client issued code?
Advantage - no up front purchase
Built into a company product offer
Free concept
Arguments. for Not free
Someone always pays
Devalues the service
Missd fundrasing opportunity
Global user price
Companies offer a discount code from global
Companies earn a comission with their discount code
Incentive to sell and promote -
No risk
No upfront investment
Target Audience
Government
Social work
NHS - Staff
Frontline 19
Staff - traumatised
Local Gov
Police
Victim support
Peer support
Coronors court
Charities
Specific messaging
Hospice
Blue Cross
Andys man club - our demographic
Carriers
EE Voda 3
Industry
Financial
EAP
Legal
Specific Industries
Undertakers
Networking
Socials
Client Base
Reach out
Nature of Death
Specificity
Universities
Naive
Supports not grievers
Increased supporter numbers
Build upon the data
The healthy grievers
75% are doing well
Do not need therapeutic support
Do need acknowledgement
Potential future business
Anniversary nudge
The different products
Protected characteristic - community
armed forces
Cost of service
What impacts it
Technology
Sign-up via text
Suspend via text
stop via text
Refer via text
Pay via text
Is the review process using AI?
Not pure text based service as sign up is via web