Help Texts

Feedback

Video booth

???

Psychological education

Promote the contributors

New Book?

Product positioning

Sell/Target Supporters

Emphasis on 3 people for the price of one

Suicide - can the supporters increase

Sue Ryder

Strengths

Data

Potential reputation relationship

Weakness

Funding reliant

No Help Texts Branding

No crossover to other product streams

No promotion to renew

Negate efforts if use in promotional material

Perception - End of Life

Negatives

The service is free

Bad positioning

No growth

Page is buried

Expertise not linked

No such thing as free

Better message to be - Paid for by Sue Ryder

Advertising

They are not

Who wrote the ads - UK/USA

Future

Funded but fundraising

Not free - discounted

UK Unique

Need a UK website and pricing

UK contact number - someone to speak to

Funnel and qualify opportunities

Create unique UK content

Videos

Animations

Web pages and site

Competition

Julia Samual

Untangle

Additional Services / Revenue

Courses

LMS - In-house

Affiilate

Discount relationships

Products

Sales

Barriers to sale

Bulk License cost

Web sign up

No UK presence tel no. currency

GDPR

No Profit incentive

IF providing service for free

Upfront costs

Opportunities for sale

Scale

Low overhead

Low maintenance cost

Reduce waiting

Triage service

Help Texts strategy

1 dolla of 6 million people

100 dolla of 100,000 people

Growls

Dollar to Sterling parity

Elephants Would like 

Sales

Direct - Elephant Support

Highest No pre-purchase 

Commission

Content creators

Media with unique tailored meaning

Promotion offer

Additional subscriber

Forum - connections?

Uk representation

Offer the support call back?

De-escalation strategies

Questions

Technology

Time Zone personalisation

Delivery window?

Stop/START messages via text not web interface

Ability to sign up via sms

Ability to use Whatsapp?

Branding Portal - everyone or no one or choice

No mention of ability to reply in initial texts at all

?

What is the list of resources in the UK?

Increased questionnaire

Better target data

Increased personalisation

Data for future project/studies

Increased customisation

Links to resources

Time period

Supporter details in case of emergency?

Is permission asked and obtained

Feedback loop

Are responses factored into the client profile

Do these influence future messages

Are the messages tailored to relationship and nature of death

End of service questions

Do we ask them?

Omega paper

All hospice - distortion

Subscription 

length

Variable

Offer 6 months

Invite to renew on month 4

"Confidence in service"

Subscription for supporter and bereaved separated

Renew via text

Send message to 55056

Invoice after the sign up

Integrated into products 

Client invoiced once signed up using a client issued code?

Advantage - no up front purchase

Built into a company product offer

Free concept

Arguments. for Not free

Someone always pays

Devalues the service

Missd fundrasing opportunity

Global user price

Companies offer a discount code from global

Companies earn a comission with their discount code

Incentive to sell and promote -

No risk

No upfront investment

Target Audience

Government

Social work

NHS - Staff

Frontline 19

Staff - traumatised

Local Gov

Police

Victim support

Peer support

Coronors court

Charities

Specific messaging

Hospice

Blue Cross

Andys man club - our demographic

Carriers

EE Voda 3

Industry

Financial

EAP

Legal

Specific Industries

Undertakers 

Networking

Socials

Client Base

Reach out

Nature of Death

Specificity

Universities

Naive

Supports not grievers

Increased supporter numbers

Build upon the data

The healthy grievers

75% are doing well

Do not need therapeutic support

Do need acknowledgement

Potential future business

Anniversary nudge

The different products

Protected characteristic - community

armed forces

Cost of service

What impacts it

Technology

Sign-up via text

Suspend via text

stop via text

Refer via text

Pay via text

Is the review process using AI?

Not pure text based service as sign up is via web