INFORMATION NEEDS

External landscape

Technology

innovative materials

Patents published or pending?

Communication on international fairs?

New properties?

Environmentally-friendly materials?

innovative products

Potential to produce patended products?

Which are the target groups needs?

Sell innovative products developed abroad on our markets ?

Competitors

furniture SMEs

competitor 1

Evolution of market share?

How big is the company?

Reputation?

Patents ?

Industrial projects?

Who holds the company?

competitor 2

market leaders

Who are their suppliers?

How is the process to become a supplier?

Pricing policy?

What is the key management and staffing strategy?

Legal

normative context

New norms on our kind of production?

Is a normative commission working on our subjects?

evolution of regulations

About materials we use?

About countries of our raw materials?

If we import: is there any new regulation concerning us?

New Business Opportunities

international

New markets in Europe?

How far we can expand?

Do we have to find new partners?

Is there some space for our products?

Is there a relevant demand?

New market in Asia?

Are there regulations to take into account?

Is there a business potential?

local

Competitors to acquire?

Are there new targets to adress?

Internal landscape

Production

What is the methodology of the enterprise?

Which are the corporation's unique features?

What are the equipment requirements?

What is the methodology and unique features of the enterprise?

Marketing

Strategy

What are the main strenghs and weaknesses?

What is the company's market position?

What is the market segment?

What is the pricing policy?

What is the customer profile?

Communication

How is the advertisement strategy working?

What is the social media presence?

Finances

What is the balance sheet?

What is the R&D investment?

Management

Is there a way to have a more innovative and effective management?

What is the organisational structure?

How is each depatment's performance?

How can we gain competitive advantage?