Fiduciary Mag
Introduction - The Whole World has Changed
Traditional vs. Inbound Markeintg
Stats: INsurance Co going E
Stats: Internet Purchasing
Stats: Internet/Mobile usage
New Metrics: LCV & CCA
The Psychology of Selling
Waste Not Want Not
Why We Toil
A New Way to work
Subtopic
Module #1 Inbound Marketing
Month 1 - The Foundation
Month 2 - Building & Growing
Month 3 - The Call to Action
Month 4 - Convert, Tweak, & Convert Some More
Month 5 - Grow the Brand
Month 6 - Establish The Habit
Module #2 Lean Ops
Remote Working
Virtual Working Tips
Productivity Tips
Tax Benefits
Outsourcing
Independent Contratcots
Product Offering(s)
EBooks
Video Mods
Mp3 Mods
Cheat Sheets
Monthly Coaching Calls
Pricing Tiers
EBook - 11.99
(11,990)
EBook + Video + Mp3 - 34.99
(34,990)
EBook + Vid + Mp3 + Coaching Calls - 44.99
(44,990)
Module #3 Sales
Rand Fishkin presentation on better whiteboard presentations
The New Assuming the Sale
The Clients GET...
...to INVEST in...
...an insurance SOLUTION!
The New Value Selling
Custom vs. Commodity
The Curse of the Dollar Sign
The 60/60 Upsell
Bracket for Better Sales
Make target product the middle of three options
Selling Yourself
Grooming
Dress for Your Client (not better than)
Ironing
Accessories
The car you drive
Carnegie-isms
Retention
Module #4 Being More
Why Work?
To Leave a Legacy
For your family
For the charities you give to
For your community
Work Smarter
More time with family/friends
Free to LIVE life
Work is not life. It provides means to live.
Upsell Ideas
Build Website for them
PPC Management
Consultation
Affiliate the products and services I recommend