MBAM619
Lesson 1
Power of Visual Thinking in Strategic Management
Visual Thinking
Strategic Mangement Framework
Role of the CEO
PEST Analysis
What is PEST analysis?
Using the Internet for PEST Analysis
PEST framework for identifying Opportunities and Threats
Lesson 2
PEST Analysis Continued
Lesson 3
Industry Analysis
Definition of an Industry
Measures of Industry Attractiveness
Industry life-cycle and creative destruction
Industry Supply Chain and Potential Earningns
Industry value/supply chain
Value Added by each member in the supply chain
Concept of PIE (potential industry earnings)
Lesson 4
Topic 4 Continued
Lesson 5
Topic 5a
Porter's 5 forces insightSubtopic
Spectrum/Intensity of Competition
Topic 5b
Differentiation and Product and Brand Mapping
Lesson 6
Topic 6a
Incumbency Advantages
Lesson 12
Lesson 11
Lesson 10
Lesson 9
Topic 7 Continued
Topic 8
Balanced Score Card
Lesson 8
Topic 7
ARC analysis
Converting Resources to Capabilities
SWOT Analysis
Lesson 7
Topic 6b
Demand Side Increasing Returns