Competitive response
Who is the competitor?
Capabilities
Experience/Reputation
Financial Strength
What is the action?
Product
What is the value proposition
Price
Promotion
Place
Channel
Markets
Brand Strength
What is his motivation? Why is he doing?
Revenue Growth
Existing category stagnating/declining
Customer segments changing
Substitutes
Regulatory
Supply drying up
Technology change
Excess cash
Diversification
Variability/Seasonality
Profit Growth
More profitable categories/Product Mix change
Strategic
Future
How does the action Impact me?
What is the magnitude of the impact?
Impact on revenue
How will my customers respond to the product offering?
Impact on quantity
Same category product
Substitute
Customer switching
Share of purchase decline
Impact on price realization
Impact on cost
Supplier impact
Technology Impact
What is the credibility of the threat?
Capability
Financial Strength
Reputation
Motivation
What are my response possibilities?
Do nothing?
Match the competition eye to eye?
Beat the competition at the new game?
Hit the competition in its own core areas?
Differentiate my self?
Try to change the PARTS - Players, Added Value, Rules, Tactics, Scope
Which is the best?
Analyse Feasibility per your own capability of each of the above
Analyse benefit of response approach
Analyse cost of response approach
Select the best approach depending on cost benefit tradeoff or urgency of response