Digital Content

Brand Message

Sport Chek Branding

Vendor Branding

Jumpstart / Community Branding

Showcase & Leverage Athlete Partnerships

Ecomm

Product Message

Staff picks

Product Feature Clips (PRO Lab)

Current Advertising

Feature product

item/price statements

Promotional offers (G/C with purchase)

Education Message

Training Content

PRO Camps

Feature Active Lifestyle Employees

In-Store Services

Instructional Videos (Chek Advice)

Social media

Facebook

twitter

YouTube channel

contests

Determine Level of Activity

Communicate Features / Benefits

leads to or affects

The Tablet Experience

Product Recomendations

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can we insert the PDF version of the product assessment cycle?seems like we can add in a picture.....

Product recommendation determined by following product assessment model

Suggested Footwear comparison with in-stock position

Activity related product info

Resource Center

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Tablet team to build out detailed menu of items to submit to Infusion

Illustrated common definition slides: Pronation, Supination...

Links for surrounding resources: Clinics, Services...

Sizing / Fitting

Size converter / Fit Chart

Kids Size converter and Sizing Tool

Direct email

Gait analysis

Foot image

support/maintenance information

Running Club

Times / Schedule info. Direct email capability. Customer sign up.

Sport Chek loyalty connector...CRM... Customer profiles, Training Plans and Goal Setting

Community Running Trails / Maps

Local community running trails...Google map concept with direct email capability

Local community race info and registration

Operations

Footwear visual experience documents

Weekly price downloads

Price / Stock look up

leads to or affects

15 - Content Workstreams

Footwear

Shoe Wall LED Tiles

Free standing Footwear Pods

adidas Virtual Wall

Apparel

Tablets

tables

fixtures

feature product

Posters

Hardgoods

Tablets

feature product

fixtures

LED Tiles

boot wall

ski wall

Goggle centre

Posters

Escalator Mosaic (Infusion)

Video Walls

Cash

U/A

Seasonal

Nike

Front Window Display

Display #1

Community Boards

Community Board #1

Community Board #2

Tech Shop

Service Menu

Desktop Tablet

Kidzone

Accessories Case

Display Cabinet Tablet #1

Display Cabinet Tablet #2

Interactive Display Kiosk (Infusion)

Store Anthem (Sid Lee)

Translucent Display case (TBD)

Interactive Store Front Display (Infusion)

Surface Table (Infusion)

Recommend Product

leads to or affects

Content Workflow

PRODUCT ASSESSMENT MODEL

Identify Activity / Sport

Quarterly Content Meeting

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Quarterly Content Meeting1. Build annual meeting calendar2. Develop high level content template to serve as guidance of priorities to work stream teams3. Determine content committeeQuarterly Content Committee is charged with determining high level store content for individual Workstreams to follow. Members should be prepared to review and discuss; department priorities, partnerships, promotions and latest to market product to highlight.

Work Stream Meeting

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Work Stream Meeting1. Develop quarterly content calendar2. Develop content submission template3. Determine work stream committeesIndividual Workstreams committee members will determine the content required to display within each of their respective areas. the committee meetings will be working sessions with the goal of each to complete the session with a determined content menu for all digital assets. Committee members will determine the level of requirement for all content and set the level of priority for production to be accounted for in the overall quarterly content strategy.Members must be able to speak to and give direction for department priorities, partnerships and promotional activity.

Determine / Review content needs for work stream

Assess production requirements

Produce Content

Determine production needs and produce story board

Review story board with content commitee

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Review story board with content committee1. Build SOW template to understand production costsProduction team members to schedule meeting with Content Committee prior to engaging in development.

Produce content

Schedule final content review with content commitee

Submit content to work stream folder in the Vault

Source Content

Contact appropraite source to secure content

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Contact appropriate source to secure content1. Need to develop consistent sourcing template that identifies required assets, size, aspect ratio and direction for submission.

Submit content to work stream folder in the Vault

Have Content

Submit content to work stream in the Vault

Content Review / Approval meeting with content committee

Content Production

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Content Production1. Determine production calendar and window2. Schedule regular weekly proudcution meetings at start of the weej and e...

Final production testing and review meeting with content commitee

Post to store

Assess Buyers Needs

leads to or affects

leads to or affects