Questionnaire surveys
the nature of questionnaire surveys
interviewer completon versus respondent completion
conductiong a pilot survey
testing questionnarie wording
testing question sequencing
testing questionnaire layout
gaining familiarity with respondents
testing fieldwork arrangements
training and testing fieldworkers
estimating response rate
testing analysis procedures
estimatinginterview or questionnaire completion time
coding of questionnaire responses
pre-coded questions
open-ened questions
recording coded information
questionnare design
research problems and information requirements
types of information
respondents characteristics
activeties and behaviour
attitudes and motivations
ordering of questions
layout
filters
introductory remarks
open- ended and pre-coded questions
wording of questions
measuring attitudes and opinions
merits of the questionnairs survey method
merits of questionnaire surveys
types of questionnaire survey
houdehold surveys
omnibus surveys
street/quota intercept surveys
quota sampling
e-surveys
customer/vistor on-site intercept surveys
captive group surveys
organisation surveys
validity of questionnar surveys
include 'dummy' categories
ask the same question twice
repeat interviews