Research Methodology
Aim
To be familiar with aspect and practice of RM and technique/how to design/evaluate
Academic view
advance the state of knowledge and its application
business view
assessing situation, assessing competitive situation
What is Research
collect,analyze data to produce info.
Why we do Research
Self devlopment
To emphasis with ppl
understand the past
contribute to human progress
build knowledge
Deductive Research steps
(Top-bottom)
Theory
Hypothesis
observation
conformation
inductive Research steps
Observation
Pattern
Test hypothesis
Theory
Research Process
Collect data
analyze
report&evaluate
identify Research Problem
Research methods
Secondary
Internal
Ready to use,Requires
processing(Social Media data)
External
Published
material,Computerised
database,Syndicated
service
Subtopic
Subtopic
Primary
Qualitative
Focus groups
indepth interviews
PROJECTION
TECHN.
Observation
Quantitative
Survey
Online,mail,telephone
Experiment
Testing
Epistemology
what is known to be true
ontology
what is believed to be true
Research philosophies
Positivist
Scientific, reality is stable and observable(Quantitative,experiments)
adapt realism,assumptions,goal advocate
post-postivist
Subjective, interpretation.(Humanistic,Qualitative)
Reject positivist,theories are reversible
Philosophies underpinning
perspective(from whose point of view)
ontology(concerned with nature of reality)
Epistemology(how knowledge is established)
Research Aproach
Observational
Ethnographic
Survey
Experimental
Research Objectives
Exploratory
Descriptive
Casual (Cause,effect)
Sampling Process
Non-probability
Cost less,quicker,reasonable
Probability
Cross section,compuatable,projected to ppl