WORK IT:
Convert to Deal

Discovery

Decision Makers Identified

Fact Finder Completed

Sales Qualified

NO

KILL IT / DISQUALIFY

YES with
Timing
Exception

Qualified Nurture

Task needed as
reminder to
review every 30 days

YES
Appointment
Set - Move
to Stage 2

Final
Negotiations

No Competition

CLOSED: WON

CLOSED: LOST

Competition

CLOSED: WON

CLOSED: LOST

Reported & Reviewed

NO

KILL IT / DISQUALIFY

RECYCLE NURTURE

YES

Meeting
With
Prospect

YES with
Timing
Exception

Qualified Nurture

Task needed as
reminder to
review every 30 days

NO

KILL IT / DISQUALIFY

YES
Proposal
Requested-
Move
to Stage 3

Marketing Qualified
(Criteria Met)

Proposal

NO

KILL IT / DISQUALIFY

YES with
Timing
Exception

Qualified Nurture

Task needed as
reminder to
review every 30 days

YES
Negotiate-
Move
to Stage 4

Bubble Up
(Criteria Met)