Social Media Terms & Concepts
First way to communicate using media - Public broadcast media with no control over audience
Polarization between public and private- beginning to create specialized groups
AOL
Bulletin boards
Specialized Forums
Chat rooms
Blogging
Smartphones
Blackberry Messenger (BBM)
Private Messaging within various group functions
Groups contain 20 people or less
The need to be social
Community
Involves feeling of belonging
Collaboration
Working together
Social Media
Built in communication system
The Growth of Social Networking
Classmates designed to connect with old peers from High School
Six Degree failed because their platform could not keep up with demand
Ryze was made as a business connection tool
Friendster was not able to keep up with demand
Linkedin a platform for business connection
Myspace was the number one social media site to connect with friends until Facebook took the number one spot
Orkut was an exclusive platform that you had to be invited to but it was too exclusive turning consumers away from the platform
Facebook took the internet by storm creating a huge platform to connect with mass amounts of people, originally designed for Harvard Students