SPORTS DISTRIBUTION

FOUR (4) MAIN AREA TO INCREASE SPORT
CONSUMER EXPERIENCE

LOCATION AND ACCESSIBILITY

DESIGN AND LAYOUT\

FACILITY INFRASTRUCTURE

CUSTOMER SERVICE

FEATURES OF THE SPORT FACILITY

A SPORT CONSUMER’S EXPERIENCE OF AN EVENT SUCH AS:

SEATING’

LAYOUT

ACCESSSIBILITY (HOW EASY IT IS TO GET TO)

SEATING COMFORT

THE LOOK OR DESIGN OF THE VENUE

CLEANLINESS

SCOREBOARD

PROFESSIONAL SPORTS EVENTS

PROFESSIONAL SPORT EVENT OFFER A FORUM FOR ELITE ATHLETE TO
COMPETE, AND ENTERTAINMENT FOR SPECTATORS

SPORT ACTIVITY SERVICES

SPORTS ACTIVITY SERVICES ARE THOSE OFFERING PARTICIPATION OR A
PERSONAL SERVICE IN SPORT

SPORT FACILITY AS “PLACE”

A SPORT FACILITY IS A PLACE WHERE SPORT COMPETITIONS ARE
DDELIVERED AS ENTERTAINMENT TO SPORTS SPECTATORS AND AS ACTIVITY
TO SPORTS PARTICIPANTS.

TYPES OF SPORT RETAILERS

BRICKS AND MORTAR RETAILERS

VIRTUAL RETAILERS

RETAILERS

RETAILERS ARE THE ORGANIZATIONS AND INDIVIDUALS INVOLVED IN THE FINAL SALE OF A
SPORTING GOODS OR SERVICE TO A CONSUMER.

IT IS CALLED RETAIL OUTLET.

CHARACTERISTIC OF RETAIL OUTLETS.

INTRODUCTION

SPORT DISTRIBUTION, PLACE DETAILS HOW AND WHERE CONSUMERS GET ACCESS TO A SPORT PRODUCT OR SERVICE IN ORDER TO USE IT.

DISTRIBUTION IS A KEY PART OF THE MARKETING MIX.

IN SPORT MARKETING, THE TERM "PLACE" REFERS TO ANY LOCATION OR METHOD FOR DISTRIBUTING A PRODUCT.

DISTRIBUTION SYSTEM

A DISTRIBUTION SYSTEM IS THE ORGANIZATION OR ARRANGEMENT OF A DISTRIBUTION CHANNEL.

DIRECT

INDIRECT

DIRECT DISTRIBUTION CHANNEL

Producer

Final customer

Wholesaler

Retailer

CHANNEL MEMBERS

A CHANNEL MEMBER IS ANY ORGANIZATION OR PERSON INVOLVED IN A DISTRIBUTION CHANNEL.

WHOLESALERS AND RETAILERS ARE THE MOST COMMON CHANNEL MEMBERS.

WHOLESALERS

A WHOLESALERS IS AN ORGANIZATION OR INDIVIDUAL WHO ACTS IN THE MIDDLE BETWEEN A PRODUCER AND A RETAILER.

BUY ITEMS IN BULK FROM THE MANUFACTURER AND STORE THEM. THE WHOLESALERS
TRANSPORTS THE SPORTING GOODS FOR THEM.

EXAMPLES

GM KLANG

ALIBABA

STOCK A WIDE RANGE OF GOODS FROM A VARIOUS MANUFACTURER, SO THE RETAILER ONLY NEEDS TO CONTACT ONE WHOLESALER TO GET DIFFERENT GOODS.

SHORT WHERE THE PRODUCT IS SOLD DIRECTLY TO THE CONSUMER BY THE PRODUCER.

LONG BECAUSE A FEW ORGANIZATIONS OR PEOPLE ARE INVOLVED ALONG THE WAY.