Consist of activities carried out by both marketing and sales, such as organizing shelves, setting up promotional displays, and tracking results of merchandising efforts.
WHO DOES MERCHANDISING ?
Almors any brand with a plysical product uses merchandising tactics.
COLLECTING AND ANALYZING MERCHANDISING DATA
Brands should always emphasize the importance of the three types of retail execution data : activity data, sales data, and observational data. merchandising data most often falls under observational data: store-level data that your team observes and records about your product in retail locations, such as the condition of your displays or position on the shelf
MERCHANDISING AUDITS
One core method of tracking merchandising data is through merchandising audits. merchandising audits are essentially an official report on retailer compliance and rep efficiency. They measure the quality of the displays in the retailers you sell to and help identify successes and areas for improvement.
MERCHANDISING BEST PRACTICES
PROPERLY MERCHANDISING SHELVES
There are certain merchandising best practices that any merchandiser should employ to maximize impact.
Merchandisers should pay special attention to the aesthetic of even their common shelf displays
STAYING ON TOP OF ORDERS
Merchandisers can avoid these scenarios by staying on top of account orders, marking frequent store visits, and communicating consistently with stores and the reps assigned to them
ENSURING RETAILER COMPLIANCE
Where retailers fall short, merchandisers can pick up the slack by focusing on retailer compliance strategies.
MONITORING COMPETITION
Keeping an eye on your competition is neccesary to remain relevant in the market. It also can provide you with insight and inspiration on new tactics to use with your audience.
MERCHANDISER JOB DESCRIPTION
DATA-DRIVEN MERCHANDISING
Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. They make certain that the promotion of specific products will increase sales over a period of time
Now that you've optimized your merchandising tactics, how can you measure their effectiveness? The answer is by using real time data analytics to take a data driven approach to merchandising.
*Ensuring retailer compliance with merchandising strategies. *Maintaining inventory of products
