room revenue
theoretical background
price system
policies, regulations, VAT
price politics
tools of differentiation, types
role of price
cover costs, gain profit, ROI, refer market position
influencing factors
location (country, region, city), visibility, view, attraction
competition, competitors’ rates
concept, quality, services, phisical conditions, topic
market position, market share, marketing goals
guest satisfaction, comments, rankings, awards
pricing methods
costs
high proportion of fixed costs
breakeven - minimum
demand
expected size of demand
segmentation, target groups
competition
competitor analesys
position
yield
price difference
profit maximization in case of perishable product
investment
investors point of view
pro mile investment cost per room/1000
bottom up
room revenue analysis/kpi
available room
built room*operating days
sold room
avail room*occ%
occupancy%
sold room*avail*100
average
room revenue/sold rooms
room sales
net-gross sold room*adr
guests
guest*alos
guest fi
guestnights/sold rooms
average length of stay
guestnight/#of guests
revpar
room revenue/av room(occ%)*adr
revpor
room rev/rppms sold
traditional pricing
BAR*room types modfiers
BAR - best available rate
differentation(type of rates)
room size, view, type, equipments
seasonalities,low,shoulder, high, peak, weekly
individual, FIT
public confidential OTA, GDS wholesaler corporate
revenue R*Q
online sales channels
ota
booking.com
expedia.com
agota.com
hrs.com
orbitz.com
szallas.hu
wholesaler
neckerman
gta
tourice
tranchotel
tourplan
sunhotels
miki
metasearch
trivago
kayak
tripadviser
google hotel finder
tripconnect
direct rooms
gds
amadeus
worldspan
sabre
travelport
galileo
abacus
type of rates
rack rate
full price room rate, bar, FIT rate
commercial rate
reduced rates offered to frequent guests
group rate
offered to the members of a group, meetings, convention
family rate
rate offered to parents staying in the same room with children
day rate
rate offered for less than an overnight stay or out by 5 pm
plans
package plan - rate offered as part of an event
corporate rate
offered to companies that provide frequent business for the hotel
wholesaler rate
offered for tour operators or wholesalers providing volume sales
frequent traveller
rate offered to loyal guests
ota
offered to online travel agencies
weelday/weekend rate
different price for the days(seasonality)