Combat Fake News Africa

Panapod (podcast) - Gwinch, Kat, Rebekah, Nonto, Siya - 13th of May

Content ideas leading up to launch

Female VO artist

Community

How can we leverage COVID19 / Combat Fake News volunteers for launch?

Chatbot (Chatfuel) - 9th of May

Create sequence for webinars and drive people to registration pages depending on interest

Blog - WIP - Bokang and Rebekah to decide on blog frequency

Content ideas for launch

Dedicated landing page for launch - Homepage with main CTA linking to webinars - 9th of May

Paid Search - Bokang to ask Anda to create Combat Fake News campaign - WIP

Google Ad Grants for NGOs - $10,000 free advertising spend

Google Display Network
YouTube
Gmail Ads

Eligibility:

Organizations must be currently registered with SANGOTeCH, TechSoup Global's regional arm.

Organizations must be: (1) Section 18A public benefit organisations; (2) public benefit organisations; (3) nonprofit organisations; (4) non-profit companies operating on a non-profit basis for the public benefit; or (5) trusts operating on a non-profit basis for the public benefit

Once finalized list of topics is confirmed - we can drive users to relevant landing pages for different webinars

Channel selection - Google Meets

Zoom
Google Hangouts
Facebook Live
Microsot Teams
Gotomeet
Bluejeans
AWS chime

Decide on 5 - 10 channels to use

Prince - setup meeting

Use cloud platforms for analytics - engagement levels across platforms

Facebook & Instagram - 8th of May

Build audience lists: Custom audiences (CRM), site audiences (remarketing - Jacqui and Bokang to implement Facebook Pixel) & lookalike audiences

Owler - use data to build audience list for email and social media

Facebook / Instagram for developers course

Twitter - 9th of May - Rebekah

Hashtags - create one unified hashtag for all the projects under Combat COVID19 launch - to be included in launch guide

Influencer strategy

Twitter developer - distribution models
Ad Dynamo - Twitter / Snapchat - 8th of May - Bokang

Quora - Community Manager (Anda)

Answer COVID19 related questions & link to website to establish Combat Fake News as a thought leader - also link answers to relevant webinar landing pages depending on topic

Medium - WIP

Create Medium page and share all blog posts on Medium and link to registration pages

Post content Rebekah

LinkedIn - WIP

Invite personal networks to LinkedIn page and pin registration for the launch day to top of the page

Thought leadership articles

Linkedin API (based on REST & JSON)- integration tools - oauth 2.0 protocol

Whatsapp - Bokang to send rate card to chairman

WhatsApp Business API - clickatell

Infobip - find pricing per message, ensure we collect mobile numbers when running lead generation ads to add into CRM database so we can send bulk messages to different segmented audience lists

YouTube - documentary > We can leverage Google Ad Grants

SMS Marketing - follow up with chairman - intergrate

SMS marketing strategy - for users without smartphones

TikTok - WIP

Strategy - Twitter / Tiktok
Content strategy for GenZ
Influencer strategy

SDK - open source
Tiktok for developers
Integrate with other platforms

Create email sequence after user subscription to newsletter - Mailchimp has been setup. Rebekah to assist - 12th of May

Brief and vision for the documentary - 17th of May

Treatment and plan to follow

Storytelling approach

Complete

How can we use digital to compliment all activities happening on traditional channels?

International television (BBC, RT, Al Jazeera, CNN, CNBC)

Radio - international

Print - Washington post, the economist

Satellite based television -

Radio - local, public radio, commercial, community

Local media - print, magazines,

Enter via digital channel - pull it up via mainstream, Africa focus

Vicky to follow up