Types of plan

OPERATIONAL PLANS

Operational planning focuses on activities

operational plans outline the tactical activities

standing or single-use plans

IMPLEMENT AND CONTROL THE STRATEGY

ensure the organization’s mission and objectives are achieved

Successful implementation will deliver excellentend result

mechanism to ensure that objectives are achieved

DEVELOP STRATEGIES

current strategy against currenT information

Formulate new strategic if needed

Develop policies, procedures, programs to accompany new strategy

STRATEGIC PLANNING

deals planning function

comprehensive plan

serve basic tactical plan

Focuses on enhancing the competitive position

proses manager:

1) develop the mission
2) analyze the environment
3) set objectives
4) develop strategies
5) implement & control the strategies

DEVELOP THE MISSION

strategic
direction to the members of an organization

target markets (who)

primary products and services (what)

services to satisfy the customers in the target markets (how)

ANALYZE THE ENVIRONMENT

external and internal factors that can affect
management plan

3 parts of analysis

using SWOT analysis

SET OBJECTIVES

GOALS - general targets to be accomplished

OBJECTIVES - what is to be accomplished in
specific and measurable terms by a certain target
date