BUSINESS PLAN: BASIC CONCEPTS, BUSINESS PLAN CONTENTS

A business plan combines an academic work analysis of an activity, and a sale document, you can transmit the enthusiasm for facing a challenge. It is a formal and written document that follows a logic, progressive, coherent and oriented to action using the available resources that the organization has.

• it helps to compile all the information needed for the business valuation
• determine the business nature, the enterprise objectives, and the necessary action for the previews objectives achievement
• it is a document that should guide the business owner through the decisions that should be made in his business
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• What do you want to do and how
• if indicates the most important areas to control
• It allows to identify necessities or anticipate certain problems
• Rational use of resources

• The most important is the idea
• it is difficult to do it
• it is boring
• it is not really necessary
• it has to be written just once
• Somebody might steal your idea
• You are the only one who knows how do it

• Cover there are included the data form the enterprise
• Table of contents or index the sections of the business plan are detailed

a) origin and project evolution
b) promoter team
c) the idea / product and service
d) mission
e) vision
f) values
g) competitive advantages
h) commitment
i) competences
j) character

a) Situation and marketing evolution
• Geographical location
• Seasonal

b) Clients
Indicating which are their reasons and purchase habits:
• Who will buy the product or service?
• Are the clients’ men or women?

c) The competence

• Strengths. It refers to the characteristics that make the enterprise unique and different from its competitors
• Opportunities. The marketing demands and how his business will satisfy necessities
• Weaknesses
• Threats

• Product strategy
• Business location
• Price strategy
• Communication strategy
• Radio and television spots
• Social networks
• Web campaigns 2.0
• Installment plan
• Sales force
• Distribution channels

a) Production program. Proposed objectives achievement:
• Preoperative activities
• Operative activities

b) Goods or service. There are two kinds of goods:
• Industrial, they are the products which are used to produce other goods
• Consumer goods.
Suppliers
People or enterprises that provide the necessary products to develop the business activity.

The most important is to highlight the requited investment total amount how that necessity is distributed during the time when is achievements that break even point, what is their investment profit