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People and institutions are often defined by such a systems of values
Appeals to Needs
Self-Actualization Needs
Esteem Needs
Social Needs
Example: Photos of the moon landing can be accounted as hard proof evidence
The interpretation of the data are profoundly important because they influence social policy and affect our lives directly and indirectly.
Express information in numbers
Can enliven otherwise dense prose
Appear mostly as examples or statistics
