Electronic commerce

Meer zoals dit

Green marketing

door Dean Wu

Strategic Marketing Plan

door Mindomo Team

How the Internet affects society

door Donn Sharner

Lesson 1: What is a digital footprint?

door Summer Ly

Electronic commerce

Social Networking Sites With Great Potentials for E-Commerce

Tumblr

Pinterest

LinkedIn

Twitter

Google+

Instagram

Facebook

New Careers in E-Commerce

Product Development

Supply Chain

Marketing

Design

Content Manager

Product Management

Business Analyst

Key technologies used in B2B e-commerce

Back-End Information System Integration

Intranet

Internet

Extranet

Electronic Data Interchange (EDI)

E-commerce Business Models

Government-to-Citizen (G2C)

Government-to-Business (G2B)

Consumer-to-Business (C2B)

Consumer-to-Consumer (C2C)

(C2C) type e-commerce encompasses all electronic transactions of goods or services conducted between consumers

Business-to-Consumer (B2C)

Business-to-Business (B2B)

(B2B) e-commerce encompasses all electronic transactions of goods or services conducted between companies

Mobile commerce

Mobile marketing and advertising

In-application mobile phone payments

Payments can be made directly inside of an application running on a popular smartphone operating system, such as Google Android

Mobile money transfer

Mobile ticketing

Mobile vouchers, coupons and loyalty cards

Mobile banking

Mobile brokerage

They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location

Mobile browsing

Mobile purchase

The principal e-commerce revenue models

Affiliate Revenue Model

The affiliate program is an online distribution solution which is based on the principle of commission

Sales Revenue Model

Transaction Fee Revenue Model

Subscription Revenue Model

Users are charged a periodic (daily, monthly or annual) fee to subscribe to a service

Advertising Revenue Model

E-commerce Marketing

Email Marketing

Newsletters, abandoned cart notifications and remarketing all use email

Display Advertising

Banners, sidebars and other predominantly-visual advertisements that appear on other websites

Affiliate Marketing

Referrals from other websites with industry or product-focused content such as reviews, comparisons, and testimonials

Search Engine Optimization (SEO)

SEO traffic comes from unpaid "organic" results on search engines such as Google and Yahoo

Search Engine Marketing (SEM)

Sometimes used a synonym for PPC, referring to paid advertising campaigns

Pay-per-click Advertising (PPC)

Businesses bid on impressions for paid listings at the top of search engine results, paying on a per-click basis