MODOS DE ENTRADA NO MERCADO INTERNACIONAL

Meer zoals dit

Engenharia Mecânica

door Guilherme Manica

Projeto Copa

door Paulo Conde

Administração da Produção

door Larícia Eduarda

Mapa mental - Capítulo 5

door Cristiana Guerreiro

Exemplo: - Sambazon - Exporta fácil dos Correios

Exemplos: - Ambev - Petrobras - JBS

MODOS DE ENTRADA NO MERCADO INTERNACIONAL

Name the character


Type in the name of the character whose change throughout the story you are going to analyze.

Example: Nick Carraway.

EXPORTAÇÃO DIRETA

Character's behavior

Think of the character's behavior at the beginning of the story and look for the way it changed throughout the story.

- A empresa pode exportar pela sua divisão interna de exportação. - Filial ou subsidiária de vendas no mercado externo. - Por meio de vendedores viajantes - Através de um distribuidor no exterior.

The reason for the change in behavior

What caused the character to change the first behavior you mentioned? Type in the reason for the change.

Example: 'because no one else was interested ', and he felt Gatsby shouldn't be left alone in his last moments.

- Custos maiores do que na exportação indireta. - Dificuldades maiores quando se trata de encontrar possíveis importadores. - Maiores riscos para quem fabrica.

Change in behavior

How did the character change the first behavior you mentioned? Type in a quote to prove your statement.

Example: Nick assumes the whole responsibility for Gatsby's funeral arrangements, 'with that intense personal interest to which every one has some vague right at the end.'

- Maior controle das operações. - Maior noção de mercado. - Maior proximidade e conhecimento sobre o consumidor final. - Crescimento da marca no comércio exterior.

Initial behavior

How does the character act at the beginning of the story? Type in a relevant quote for your statement.

Example: Nick shows his immature side as he leaves to New York in order to avoid 'being rumored into marriage' with his girlfriend.

EXPORTAÇÃO INDIRETA

Character's feelings

Focus on the way the character's feelings are presented at the beginning and at the end of the story, while explaining why they have changed.

Modo de entrada

- Através de Trading Companies - Por meio de Consórcios

The reason for the change of feelings

What caused the character to change the first belief you mentioned? Type in the reason for the change.

Example: disgust towards the lack of morality in the Buchanan family.

Desvantagens

- Menor conhecimento do mercado exterior - Pouco ou nenhum contato com os consumidores finais. - Em alguns casos, não há nenhuma divulgação da marca fabricante no mercado exterior, isso acaba dificultando uma futura entrada da marca nesse mercado.

Change of feelings

In what way did the character change the feeling you mentioned?

Type in a quote to support your statement.

Example: 'They are a rotten crowd. You're worth the whole damn bunch put together.' - Nick criticizing the Buchanans.

Vantagens

- Menores custos para a entrada do produto no mercado estrangeiro - Intermediadores que minimizam a dificuldade das vendas no exterior. - Mesmos benefícios fiscais da exportação direta.

Initial feelings


How does the character feel about a certain subject at the beginning of the story? Type in a relevant quote to support your statement.

Example: "Reserving judgements is a matter of infinite hope."