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Marketing Research

door charlie siau

ASSURE Model

door Christina Martinez

PQM201B

door Mark Philbrick

Sex Thinking Hats

door Snoopy Cats

Personalisation

CRM/Outbound email

landing pages

Dashboards

Facebook/ AdWords, Moz

Google Analytics

Data Management Programme

Customer ID e.g. PSW, Charlie, Webcrawler

ETL and ISL

GCPT

Other business systems: OPMS, CS, GSI etc

dhl.com

COMET

Customer 360

Events

Paid Media

Social

3rd party data

content hub

Search

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Data management and marketing automation system