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Combat Fake News Africa

Traditional Media

How can we use digital to compliment all activities happening on traditional channels? International television (BBC, RT, Al Jazeera, CNN, CNBC) Radio - international Print - Washington post, the economist Satellite based television - Radio - local, public radio, commercial, community Local media - print, magazines, Enter via digital channel - pull it up via mainstream, Africa focus

Vicky to follow up

Country Playbook

Complete

Documentary

Brief and vision for the documentary - 17th of May

Storytelling approach

Treatment and plan to follow

Email Marketing

Create email sequence after user subscription to newsletter - Mailchimp has been setup. Rebekah to assist - 12th of May

Social Media

TikTok - WIP

Strategy - Twitter / Tiktok Content strategy for GenZ Influencer strategy

SDK - open source Tiktok for developers Integrate with other platforms

SMS Marketing - follow up with chairman - intergrate

SMS marketing strategy - for users without smartphones

YouTube - documentary > We can leverage Google Ad Grants

Whatsapp - Bokang to send rate card to chairman

WhatsApp Business API - clickatell Infobip - find pricing per message, ensure we collect mobile numbers when running lead generation ads to add into CRM database so we can send bulk messages to different segmented audience lists

LinkedIn - WIP

Invite personal networks to LinkedIn page and pin registration for the launch day to top of the page Thought leadership articles Linkedin API (based on REST & JSON)- integration tools - oauth 2.0 protocol

Medium - WIP

Post content Rebekah

Create Medium page and share all blog posts on Medium and link to registration pages

Quora - Community Manager (Anda)

Answer COVID19 related questions & link to website to establish Combat Fake News as a thought leader - also link answers to relevant webinar landing pages depending on topic

Twitter - 9th of May - Rebekah

Twitter developer - distribution models Ad Dynamo - Twitter / Snapchat - 8th of May - Bokang

Influencer strategy

Hashtags - create one unified hashtag for all the projects under Combat COVID19 launch - to be included in launch guide

Facebook & Instagram - 8th of May

Facebook / Instagram for developers course

Build audience lists: Custom audiences (CRM), site audiences (remarketing - Jacqui and Bokang to implement Facebook Pixel) & lookalike audiences Owler - use data to build audience list for email and social media

Webinars

Channel selection - Google Meets

Zoom Google Hangouts Facebook Live Microsot Teams Gotomeet Bluejeans AWS chime Decide on 5 - 10 channels to use Prince - setup meeting Use cloud platforms for analytics - engagement levels across platforms

SEM

Once finalized list of topics is confirmed - we can drive users to relevant landing pages for different webinars

Paid Search - Bokang to ask Anda to create Combat Fake News campaign - WIP

Google Ad Grants for NGOs - $10,000 free advertising spend Google Display Network YouTube Gmail Ads Eligibility: Organizations must be currently registered with SANGOTeCH, TechSoup Global's regional arm. Organizations must be: (1) Section 18A public benefit organisations; (2) public benefit organisations; (3) nonprofit organisations; (4) non-profit companies operating on a non-profit basis for the public benefit; or (5) trusts operating on a non-profit basis for the public benefit

Website

Dedicated landing page for launch - Homepage with main CTA linking to webinars - 9th of May

Blog - WIP - Bokang and Rebekah to decide on blog frequency

Content ideas for launch

Chatbot (Chatfuel) - 9th of May

Create sequence for webinars and drive people to registration pages depending on interest

Community

How can we leverage COVID19 / Combat Fake News volunteers for launch?

Panapod (podcast) - Gwinch, Kat, Rebekah, Nonto, Siya - 13th of May

Female VO artist

Content ideas leading up to launch