CEE 176G/276G
Understanding Your User's
Emotional Journey

Example

What's Your Ecological Footprint?

Which factors have the biggest impact on your ecological footprint?

How do you feel?

What could you change?

What would you be willing to change?

How could we motivate change?

Incentives

Disincentives

I Am

Am I AWARE?

I Want

Do I WANT to change?

I Can

Am I ABLE to change?

I Will

Am I COMMITED to change?

I Do

Am I ACTIVELY changing?