8 STEPS FOR THE SUCCESS OF A MARKETING PLAN
5. Prepare your Marketing Plan
At this stage, you decide your long term as well as short term strategy
Remember – Marketing plans are made months in advance.
To decide what kind of promotions you will be using and also what impact is the promotion expected to make in the market.
6. Implement
Implement the plan.
Always have a contingency plan prepare.
7. Follow Up
What is the reaction of your customers?
Are they satisfied or was it a disappointment.
It should be as simple as possible.
8. Explore other Opportunities
Your customers do not expect the same things again and again from you.
The more the competition, the more you need to find new opportunities in the market.
1. Explore
Variety of ideas and plans.
Explore the current trends of the industry.
Future expectations, government involvement, major changes, technological advancement.
Plans for the present also for the future.
2. Analyse your Customers
Your customers are your best consultants.
Ask questions to your own customers and you will get the best answers and the best advice possible.
3. Analyse your Competitor
Who are they? and what are they doing to attract customers?
4. Analyse yourself
Your overall strategy will depend on where you stand in the market.
- Retention strategies. - Customer acquisition strategies.
Decide what is your Budget.
How many man hours can you dedicate to this campaign.