The purpose of this research is to examine the relation between destination image and Generation Y choice of destination.
How does destination image influence consumer choice?
Generation Y
Years Born
1980-1999
Gender
Female
Male
Other
Race
White
Black
Hispanio
Asian
Other
Education
College
Freshmen
Sophmore
Junior
Senior
Reasons to Travel
Learn
History
Experience
Adventures
Wine Tasting
US
California
Out of the US
France
Spain
Italy
Food Tasting
Celebrate
Life Events
Birthdays
Graduation
Music Festivities
Coachella
Ultra Music Festival
Destination Weddings
Opposite Sex weddings
Same Sex Weddings
Honeymoon
Babymoon
Online Social Media
Social Media
YouTube Videos
Travel Bloggers