Digital Storytelling (DS)
Story
intended message
characters
plot
conflict
setting
context
Sharing
Social media
YouTube
Other social media service
Word of mouth
Advertising
TV ad
Radio ad
Website ad
Digital Medium
computer
social media services
digital tools
tablet
applications
phone
applications
TV/video
Tv shows
movies/videos
Ethics
online behaviour
cyber ethics
equity
inclusivity
rights/copyright
cyber safety
cyber smarts
digital citizenship
cyber security