Heineken
3 circle model
Gerard Heineken
Ownership-Manager-Family
Henry Pierre Heineken
Ownership-Manager-Family
Freddy Heineken
Ownership-Manager-Family
Charlene de Carvalho-Heineken
Ownership-Family-Manager
Michel de Carvalho
Ownership-Manager-Family
Jean-Francois van Boxmeer
Manager
Laurence Debroux
Manager
Basic facts about the company
The world's third largest brewer
Founded in 1873
From Amsterdam
by Gerard Adriaan Heineken.
70 countries
250+ different brand
2010: €16.13 billion.
National symbol of quality
165 beweries
85.000 employees
Ownership
Heineken N.V.
1. Heineken Family: 50.005%
2. FEMSA: 8.632%
3. Public Shareholders: 41.363%
Heineken Holding N.V.
1. L'Arche Green N.V.: 52.599%
2. FEMSA: 12.262 %
3. Public Shareholders: 35.139%
L'Arche Green N.V.
1.Heineken Family: 88.86%
2. Hoyer Family: 11.14%
Evolution of generations
First generation: Gerard Heineken (1873-1893)
Maria Tindal (1893-1917)
Second Generation: Henry Pierre Heineken (1917-1941)
Third Generation: Freddy Heineken (1941-2002)
Fourth Generation:Charlene de Carvalho-Heineken
(2002-NOW)
Business Environment
Past
Started: 1873, Heineken built the brewery
1865-1938: Expansions to Africa, USA, Western Europe
1939: Listed Dutch Stock Exchange
2002-2007: Expansion in Central and Eastern Europe
2008: The first acquisition
2012: Full control of Asia Pacific Breweries