Harley Davidson
Live Wire

Augmented

Extended warranty
to ease concern of durability
of bikes

Apparel with each purchase,
helps form group membership

Core

Transports indiviudals

Added Benefit

Enviromentally friendly

Quiet, no heat

Easier to ride

High discretionary
income
Tech Savvy

Inner City
25-35

Progressively minded
(enviromentally friendly)

Subtopic

Subtopic

Utilize Australia's diversified
motorbike dealerships to gain geographic
access nation wide

Offer merchandise (tees, badges etc)
to promote in target areas such as Inner city areas

Subtopic

Social Media content

Youtube Promotions

Facebook Videos using
targeted audience features

Linkedin Advertising when
tech is searched

Print Media

Target tech prints such
as Financial Times

Utilize signage in individual
bike dealerships

Premium Price to create sense
of innovation and technology

Can reduce price,
but can never increase it

Offering Discount
on pre-ordered bikes
to create sales base

Leader in Technological
innovation

The bike for Environmentalists

The premium Electric option on market