I.F.A.I. Social Media Strategy

Facebook

Use Hootsuite to manage account

Keep 100 posts pre-scheduled in the queue

Post 5 times per day

FourSquare

Use Hootsuite to manage posts

Create a Venue and "Specials"

Create a user profile

YouTube

Create quirky video series to develop a following

Post new videos to Twitter, Facebook and FourSquare

Twitter

Use Hootsuite to manage account

Keep 100 posts pre-scheduled in the queue

Post 5 new Tweets per day

Post 2 replies per day

Post 1 ReTweet per day

Acquire 1,000 followers before start of festival

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The Social Media strategy for the International Festival of Arts and Ideas aims to increase exposure and awareness of the festival.

Follow every follower

Mention followers in Tweets

Follow users located in CT and surrounding area

Pinterest

Instagram

Post two photos per week