The business strategy can be defined as a set of decisions and actions of choice of means. and the resources necessary to achieve the long-term objectives of the company, so that the company will obtain the competitive advantage according to its mission
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The investment for the brand. Consolidation is a long-term activity, and so are innovation and customer relationship management. Brand consolidation is at the base of the company's future benefits.
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The decisive role mark in the creation of value for the client. The value of the brand increases.
