P.L.A.N. Website
PREPARE
target audience/website tone/goals
Target Market?
Goal
generate leads
sell products
online brochure
target audience
organize information
set tone
formal
casual
AESTHETICS
look and feel
consider target demographics
easy-to-read site
basic font readable on all browsers
quality graphics
match content and message
not too many
top content
front and center on the screen
responsive design
visit competitors’ websites
colors
fonts
themes
mood
LANDSCAPE
website features
FRONT-END
BACK-END
