Schema Theory (Lvl3)
Rumblehart & Norman (1983)
Possible slots in schemas
May be filled with unchangeable information
May contain generalizations
May not be constantly filled
Schemas can mesh together and may interlink to form one great big mindmap of information
Schemas are often generalizations and may contain many stereotypes about what a person sees
Schemas are not constant and are constantly changing and adapting
Assimilation
The use of a previously generated schema in a new situation and context
Accomodation
When new information is added to old schemas so the information is rearranged
Anderson & Pitchert (1978)
Aim
To investigate whether or not shemas affect both encoding and retrieval
Design
Independent groups
Procedure
Participants were given one schema at the retrieval stage and another at the encoding stage.
Participants were initailly told a story about two boys who skip school and go to one of their houses because it is empty on Thursdays. The house was isolated and under-kept. The story contained 72 memory points.
Half of the participants were instructed to read the story as burglars, the other half as prospective buyers. Participants were distracted for 17 minutes adn then either changed perspective or kept the same one.
Results
Participants in the changed schema group recalled 7% more points on the second recall test compared to the first.
Evaluation
The results of the experiment indicate that schema processing must have some effect at retrieval as well as at encoding, because the new schema could only have influenced recall at the retrieval stage.
Purpose of schemas
Organizes knowledge into subcategories
Facilitates our ability to freely recall information
Simplifies our understanding of our surroundings
Allows us to predict how people will react and what to expect
Bartlett (1932)
Aim
To investigate the effects of an individual's schema on recall
Design
Repeated measures
Participants
English males that did not know Native American folklore
Procedure
Participants were asked to read a Native American folk story. They were then asked to recall the story at various intervals of time after having read it.
Results
After recalling the story many times, the story had been significantly shortened
Vocabulary that was unfamiliar to the non-natives was changed to something they could more easily recall (e.g. canoe to boat)
Evaluation
Particioants changed the story and adapted it to fit into their schemas. This demonstrated that cognitive memory is affected by what we already know.
Brewer & Treyens (1981)
Aim
To investigate how an individual's schemas affect their memory of office items
Method
Participants were asked to wait in an office for 35 seconds. After they left, they were asked to recall what they had seen in the office
Results
Items that would normally be in an office were easily recalled, but objects less common in an office were not remembered. Some participants falsley recalled seeing somehting in the office that might normally be there, but was not.
Evaluation
Strengths
Supports the theory that memory is reconstructive
Explains various cognitive processes
Weaknesses
The theory is vague and underdeveloped
Does not explain the formation of schemas
Definition
A network of knowledge that gives us expectations of how the world works