CONVENTIONS OF CHANNEL4

'Channel 4 will continue to encourage documentaries with social purpose, personal authorship and an international perspectve'

Channel 4 want to document subjects that aren't as commonly spoken about, they have a mass audience who could make a difference.

Public places such as schools, hospitals and work places

Everyday life, makes it more personal

Documentary can be shared across many platforms via the hashtag

Shown in opening title or at beginning of documentary

Advertising

Appeals to younger generation

Adds recognition

Top right/left hand corner

Can connect with audience

Friendly & confident

Informal

Allows personal relationship to be created

16-28 year-olds

Younger generation

Either gender

Highly informative

Someone middle-aged

'Voice Of God'