Social Media Marketing Channels for Business CoachesBen Croft - Modern Methods Marketing

Improve SEO rankings

Great content

targetted keywords

Keyword tags

Website optimization

Comments/votes/ratings

RSS Feeds

Building Authority

Viral effects initiated

Strategy

Assesment

Brainstorming

Goal Setting and Action planning

Content dreation schedule

Subtopic

Repurposing content

Time saving

Appealing to seperate target markets

Additional exposure

Limited additional investment

Strategies

Twitter survey

Blog post series

Articles

Email tips series

Hubpages

Squidoo

Scribd.com

Podcast series

Distribution points

Social media news sites

Social bookmarking sites

Key Social Networks

Niche industry social networks

Strategic/relevant forum and blog comments

RSS feed distribution

Ezinearticles.com

Wikis

Other Social Content Sharing Sites

Evaluation and tracking

Google Analytics

Regular Submission

Selecting specific niches

Series of posts

To be contuinued....

Inviting feedback

Encouraging discussion

Driving to landing page on free consultation

Questions/Expert panel

Topic selection

Regular submission

Local networks

Hackney Entrepreneurs network

Self employed engineers, Balham

East london Entrepreneyrs Network

South East CEOs

Groups

London Accountants

London Small business Owners

Small Business London

Market research

Identify niche topics

Become thought leader

Build Network

Targetted network growth using software

Scheduled Tweets

Utilise tweet later

Link to Youtube series/podcast series

Ensure network is targetted

Engage Network

Deliver content

Create continity

Link through to landing page

Set up google alerts for quality content

Post contoversial posts, that engage

Track and evaluate results

Utilise online tracking software

Tweetstats, tweetbeep, tweetscan

Monitor number of complimentary coaching sessions

Monitor number of clients closed

Establish exact ROI from activity

Market research

Keyword research

Identify Niches

Competitors

Subtopic

Video Strategy

Assessment

Brainstorm

Goal Setting & Action Planning

Tracking and Evaluation

Video Creation

Screen capture

Talking head

Powerpoint style

Series

Videoediting & production

Video Syndication

Gaining maximum exposure

Using specialist tools

Mass submission

Regular series

itunes linked

Content

Leveraged from other media

Recategorised

Targetting specific niches

Relationship building

Events

Free events

Post in targetted groups

Paid for events

Stand alone

Continuity events

Insightful group discussions

monitored closely

Guided discussions

Links to landing page for data capture

Facebook business/fan page

Building up SEO for targetted key words

Different pages for different Niches

Regular content added

Video

Audio

Links to ebooks

Podcasts

Facebook Aps added to enhance page

Limited direct mesaging

Group member only events

PPC/Social Ads

Geotargetting

Targetted keywords

Business Owner

Entrepreneur

Entrepreneurship

London

Managing Director

Business Growth

Offering witepaper/podcast/video series

Strategic Alliance partners identified

Profile analysis

Status updates

Interesting

Relevant

Engaging

Group participation and moderation

Utilising appropriate facebook aps

Track and evaluate results

Utilise online tracking software

Return on influence

Friends

Group members

Fan/business page members

Conversation monitoring

Return on investment

Website visits

Business leads

JV/Strategic Partners

SALES

London Chamber

London Business Network

Federation of Small Businesses, London

Small Business London meetup group

London women in Business