Survey Method (Farida)

Strengths

Unobservable data accessable

Large Sample=Accurate Results

Help assessingattitudes+Opinions

Limitations

Self Report Method used

Intentional Deception

Poor Memory

Questions Misunderstood

Not Explanatory

Description

Non-Experimental

Data Collected from Interviews+questionaires

Open-Ended Questions

Forced Choice Questions

No Direct Observation

Self Report

Examples

Biology

What kinds of seeds do feathered backyard visitors like to eat?

Geology

How can one compare modern earthquakes to historical events where observations were limited?

Psychology

What kinds of sexual problems are experienced by "normal" couples?

Sociology

What is the drug use among college students at a large metropolitan university?