The Merchandising

Merchandising takes into acount how your products come a cross to consumers

Activities Carried

Out by both
marketing and sales

Almost any brand with a physical product uses merchandising tactis. From grocery merchandising, to cosmetics merchandising, to beer merchandising

Visual Merchandising:
Catching consumer's eyes

Examples

Loindow displays

Pop displays

Cross displays

Such as organizing
shelves

Setting up promotional
displays

Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shopper picks it up off the shelf

Tracking results of
merchandising efforts