Communication Process

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Effects analysis (what for?)

Audience analysis (who?)

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Communication Process

LASSWELL'S MODEL

It impacted different disciplines such as: 1. Political Science 2. Philosophy 3. Economics

Consolidated mass communication

Purposses

Impact

Interpret

Inform

It allowed to understand the communicative process

Unilateral communication

Recent events

Global events

It is composed by:

Connectivity and society

Developed in 1940 by HAROLD LASSWELL

Reduce communication gaps

Between civil society and government

COMMUNICATION ANALYSIS LEVELS