por Claudio Salvatore 3 anos atrás
226
CREATIVITY
por Claudio Salvatore 3 anos atrás
226
Mais informações
Apply ideas that came through this analogy.
explore ideas suggested by selected analogy
choose an analogy
diverge on direct analogies
Identify the challenge
Express as "compressed conflict", using paír of word to capture a contradiction "distant intimacy"
Value of empathy
Record thoughts and feelings to generate ideas
Place yourself in the situation
Modificar desde ATRIBUTOS de SATISFACCION: enumerar de qué factores depende la felicidad del cliente y generar mejoras que muevan estos índices (condiderar que toda idea afecta + o - a los distintos factores)
Modificar desde punto de Vista: Viendo desde el pto de vista del cliente, ¿qué modificaría?
Minify: What might be subtracted? What could we make smaller or lighter? How might we streamline it?
How might we duplicate it?
Magnify: What can you add? Can you have greater frequency of something? Can something be stronger, larger, thicker?
Ejemplo: un elemento basico de un plato es el tipo de cocción: hay crudo, frito, parrilla, etc. Agreguemos nitrógeno liquido, cocción al vacío y cocción baja Tº
Determinar elemento básico y extenderlo
Ejemplos: modelo de negocio vs mercado, producto vs mercado, tipo de cocción vs tipo carne
Single cells/ rows / column strategies
Fill empty cells
List attributes or components in 2 dimensions (Sandwich meat vs spread)
Ejemplo: Que hace que un servicio sea bueno (lista) hacer brainstorming sobre cada uno
Step Three: Select Ideas
Step two, take each attributes and generate ideas improve it
First step: list the attributes, or components, of the challenge
Avoid Words
Slows our thinking down
Next three photographs are stimulants
The first picture relax
Distancing yourself allows your mind to wander.
What ideas do I get for my challenge by looking at xxx?
Used to recharge thinking
3 Words, find a connection
More time to Think
Less Cross Fertilization
individuals brainstorm alone and then ideas are pooled together
More Time to reflect, no one dominates
Sheet of paper three columns and three rows. There’s a blank sheet in the center of the table. Each person silently writes three ideas across the first row. Then swap sheet with the the center. See if they can build on those ideas, or add new ideas
inicial CLEAR Idea, problem or stimulus
3 Roles
The resource group engage in divergent thinking, and provide many ideas
Client brings the challenge, evaluate the ideas afterward and deciding which ones to take forward
Facilitator: guide the process, not to give content
idea-> Evaluate-> Ok-> Stop, this is not brainstorming
Alex Osborn, 1938
Brainstorming, special meeting
Evaluation is suspended temporarily
Build off of those ideas
Recorded in public view ¿Post-its?
Multiple ideas are suggested
More funny but not highly novel ideas
Then Reverse Solution
Reverse statement. "How to decrease customer loyalty"
intrinsic motivation
What is your purpose?
What are you passionate about?
Where do you play?
"If only I..." -> "How might I" "If only they..." ->"How might we" "Yes, but" -> "Yes, and"
There's a solution, you only need to find it.
There are many blocks, but also many ways to overcome those barriers.
Improving Emotional Inteligence
Setting our own mood
Redirect into a purposeful direction
Reflection: use rational Brain to process our experience, becoming aware
Emotional Hijacking
Not about shutting down our emotions but, rather, working with them
when our emotions get in the way of our ability to achieve our goals
Geoffrey Colvin:Talent is Overrated
Feedback
Get a Mentor
Moderete inconfortable Repetition
10.000 rule
self-awareness
self-control
empathy
Right: "practice your 10.000" hours like any other skill
Wrong: "don't be so hard with yourself"
This is not a job for the timid. Time wasted, reputation tarnished, money not well spent
It requires making public those bets
Creativity is the act of making something from nothing
Hunches: What does your gut tell you about the situation?
Feelings: What are your emotions as they relate to the situation?
Facts:What do you know about the situation?
persuing an idea will influence the next idea
Collective creation as amplifying
Working will other: "I'm proud to be a part of this group, look what we have accomplished" Strong feeling of connection
Working alone the pride of "I did this by myself"
trust
transcending the lone creator
Creative Maturity
You are not married to your ideas, you need to let them go
Criticism of your ideas are not criticism of you
Your Ideas are not you
Conversations
Many endeavors are too complex for one persons. Too much dimensions
with different people
with people similar to you
Finding Strenght in you and complementary streghts in others
strenghts=building capacities that energizes you when you are using them
different personalities for different roles
complementary approaches
to be with people that understand and vibrate in the same way of you
ADAPT What else is like this? What can you adapt for use as a solution? What does the past offer as a parallel? What could I copy?
observers and feedback
co-creators
sources of inspiration
creative life insurance!
being passionate at something
learning about things unrelated to my present job
learning something that could be a future trend
experimenting
Google 20% time working in personal proyects
Interest in other people in their needs
Attention focus at the outside: hoy can I improve this?
Question de Obvious, the common sense
what's obvious for you or your culture is not absolute
The hair of Disney Princess, beauty in war, baby in congress,
Stop and open the possibility the obvious is not so obvious
Stopping
talking to somenone
big stop every 2 months, does the way you're living your life satisfy you?
How was your day
Write your objectives
Take a Walk
Ejercitarse en "completar" la realidad
Que hacer con 6 fósforos y una moneda
Como se vería el edificio del frente si fuera gótico
Qué es lo que no tengo en el bolsillo
Creatives like to shake things up, experience new things, and avoid anything that makes life more monotonous or mundane
Experts are blinded by their own knowledge
Experts might be particularly biased against new ideas
Steve Ballmer, then-CEO of Microsoft:"There's no chance that the iPhone is going to get any significant market share,"
stop judging
observe everything:see possibilities everywhere and are constantly taking notes that become fodder for creative expression
Vulnerable as open to connections receive new ideas and perspectives
taking time for solitude
getting in touch with yourself and reflecting on yourself
time alone to simply allow our minds to wander
seeking out new experiences
Intellectual curiosity, thrill seeking, openness to your emotions, openness to fantasy
Openness to experience is consistently the strongest predictor of creative achievement
Hold opposing thoughts in mind at the same time
Open perspectives of what's possible
Percibe other realities, thing big, the algebra of realities
Understanding from within, empathy (feeling with others)
Pensar desde otros mindsets el mismo problema
perceiving from another person's perspective or thinking about a resolve a question
Aprender en profundidad dos dominios
Traer ideas de otro dominio Cross industry innovation
Resolver el problema de un dominio en otro
Seek Novelty
Make Connections
Go for Quantity
Defer Judgment
Idea Generation Tecniques
Develop many posible ideas to solve de challenge
Ilumination
la sensación de iluminación es adictiva
networks connect and reach consiousness
Aha moment
Incubation
maybe you should go back to preparation
It could take 1 day or 10 years
3B Bath, Bus, Bed
The connections will appear into your mind spontaneously by being not to be focus in it
Get away of the problem, work in another and different thing
Preparation
Borrow ideas from
Nothing is original
The aha moment comes from the subconscious processing of these influences
Everyone is influenced by someone, ideas don't come from nowhere
other people
opposite place
similar place
competitors
Studying open and focus at the same time
go deep and specific
Research in other places other time
knowing what already exists on the theme
Search for all the available information
Control Proceso
Estas técnicas de pueden "introducir camufladas" en reuniones
Las ideas deben ser visibles para todos para detectar asociaciones y construir sobre ellas
Control distracción y perdida foco
Evitar convergencia temprana
Potencia construcción de idea sobre ideas
control etapas
The Six Hats: syncronize parallel thinking, all shall wear same color
Yellow (sunny, positive)
Black (careful, cautious, devil’s advocate)
Green (growth, creativity, new ideas)
Red (emotional view)
White (objective, facts and figures)
Blue (sky, above everything else, organizing hat)
Use many cycles of convergence/divergency, not only one
Marca las etapas
Never mix stages
Sabe cuando es el momento de decidir y decide
Preparación
If you don't warm up at the beginning prepare to start slow
Plan a fixed schedule. Otherwise you'll never end each stage
Preparar bien las sesiones, condiciones materiales y psicológicas (ver Enviroment)
Equipo Correcto
Elección correcta metodologias
Desafíos bien formulados
Train and use tools when you feel less comfortable
In teams, complementary members and avoid conflict
Some ways of thinking feel more natural and comfortable
Respect your times
for some people thinking different is difficult but implementing is easy
Begin with Implement step you have an idea to carry forward
Begin with ideate Step if and idea need to be transformed in a workable solution
Begin whit ideate step when you have a clear challenge
Begin in the clarify step if
challenge statement too vague or too broad
the problem as presented is not the true problem
Problem or barriers unclear
Adapting and Creating a 2.0 of your invention
Keep your invention running, you need creativity
It's more pleasant to think that one's brilliance is self-evident and doesn't require the gloss of sales or the theater of marketing.
Clayton Christensen "the Innovator's Dilemma" tincrementally improving their core business (perfecting old ideas) OR embracing emerging markets that could upend their core business (investing in new ideas)
Theodore Levitt: “What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.”
Creativity ideas put into practice bringing an extra value
We are leaving our confort zone, useful to have an action step
How-How diagram
It's a visual tool, good for low implementers
After the "we are committed to..." as why, and ask again creating a web
Dashboard
review if with your team regularly
Create Visual appealing form
Relate them cause-effect
generate KPI's, hard (time) soft (commitment)
Action Plan
Add accountability factors
Organize our action steps into a timetable
Create four blocks of time: immediate, short term, intermediate, and long term. We suggest that the immediate block of time begins within 24 to 48 hours in order to create momentum.
Converge on the most important action steps ¿Hits?
Diverge on action steps. Examine all of the action steps ¿brainstorming or brainwriting?
Anticipated the risky aspects of the journey
Describe a solution, change, or destination you wish to reach. Use “I, or we, are committed to ....”
Ordinary people often dismiss new ideas, because their uncertainty makes us think, and thinking too hard makes us feel uncomfortable.
To grab their attention, writers often frame original ideas as a fresh COMBINATION of existing ideas
slightly novel proposals got the highest ratings
Solution: disguising their new ideas as old ideas that seems recognizable, predictable, and safe
Assistors and Resistors,Stakeholder Analysis
Diagram Power-Interest
Low Power, high interest: keep informed
Low Power, Low Interes: monitor
High Power, Low Interes: keep satisfied
High Power, High Interes: manage closely
How leverage the assistors?, how to overcome resistors?
Third, We converge. We prioritize
Second diverge on sources of assistance and resistance, create two columns
First:summary of the proposed solution
we fail to get an accurate picture of our environment.
limited flexibility in seeing alternative uses of something
jumping to premature solutions, not seeing other possibilities
Moodboard: Made by pieces of inspiring images
Structure Ideas Using MindMaps
Color Voting
DISRUPTIVA: (impracticable, imposible, pero saca de la caja, abre una nuevo campo de pensamiento, donde sí están las soluciones que buscamos.) Yellow: out the box, opens a new line of thinking
CON POTENCIAL (impracticable para quien la formuló, pero otro integrante de la mesa, con otros conocimientos es factible y al darle un giro la convierte en una idea genial): Blue: blue-sky idea, exited but not share how to implement
IDEA RENTABLE:(solución simple, practicable y básica del del problema (el yerno ideal)). Green: geen-lighoning that idea
Clustering: categorize, and name each cluster, they should not overlap, its OK to leave unique items
Hits: each one has 10%·N tics to share between options, should assigns independent
Beware of premature convergence
Working model of the solution beyond a sketch
Developers get stuck They don't want to move away from the prototype because they’ve already put so much energy into developing it
New Thinking to address the issues. We begin by prioritizing them.
Issues. Concerns, drawbacks, the shortcomings in the form of a challenge. So, the issue begins with how to, how might, what might.
Opportunities What would be future potentials? What would be some spin-offs? What would be some possibilities?
Pluses, look for the strengths, the good points, the positives. We should come up with at least three.
Fourth: stay focused, need willingness to work, it won't be easy
Third: check your objectives
Second: keep novelty alive, Don’t reject idea because it doesn’t fit existing paradigm
First:key to convergent thinking, first see the positive
Max Planck: "Science advances one funeral at a time.”
Siempre se ha pensado que ... , pero esto no cuadra si observamos ... , Una nueva interpretación es ... y siendo así un producto como .... podría funcionar
Los científicos operan en paradigmas, hasta que una anomalía que no puede ser resuelta les lleva a buscar una nueva visión
El gato de Matrix, Escapar de la prisión mental encontrando anomalías que quiebren el sentido común
Storyboarding
In the four panels in between draw images of the milestones we have to hit
Then first panel, draw a picture of our current reality.
start with the sixth panel, what do you wish to create
Webbing
what's else is stopping you
what's stopping you
why else
why
See the paths that will move you toward your desired future
Identify the key issues
Sense the problem
Formulate a challenge or challenges to address our goal
Gather data about the challenge
5W's+H
What do we don't now
How do you feel about
What do we see happening
What do we know
Defining our goal.
High Importance:promising opportunities
Medium Importance: low-hanging fruit
Low Importance: Distraction
High Importance: From Confort to Learning Zone
Medium Importance: Gray Area
Low Importance: Why bother?
High Importance: Creative Challenge
Medium Importance: Difficult endeavor
Low Importance: Self Abuse
Honesto con los riesgos, con las opciones, con las emociones
Encarna la Epica, crea la onda
Confianza en la capacidad de cada uno de su equipo, nadie lo defrauda
Creativity is simply a way of being: creative leader
consciously skilled:skilled practitioner,
student of creativity: consciously unskilled
unconsciously unskilled about their creativity
supportive environment, allows individuals to think in creative ways
intellectual stimulation: creativity, innovation, creative thinking, and problem solving
leader inspires a shared vision and gets people to come together and fuse their energy
leader presents a strong role model for others
LEADERSHIP DEPENDS ON CREATIVITY. Leaders have to be creative
leadership performance,= creative problem solving skills to resolve complex social problems.
what leadership skills are going to be most important in the future?, they said that creativity
CREATIVITY DEPENDS ON LEADERSHIP 40 to 70 percent of psychological environment for creativity is leadership .
Tensión Creativa
Toda innovación significativa en la historia fue producto de personas no contentas con el orden actual de las cosas
Protección del exterior
Espacio de Fraternidad y Confianza,
Cada uno se sabe valorado por el resto
Ideas no tienen dueños
Nadie está en la mesa para resguardar intereses de nadie
Se dice la verdad y no se evaden temas difíciles
Dinámica de Juego
Los prototipos son necesarios para tener con que jugar
Juego y trabajo no son opuestos
Pasarlo bien es esencial
El juego no es para otra cosa, es un fin en sí mismo
Desafíos, no objetivos
Objetivo Trascendente
La creatividad se gatilla porque tenemos un sueño que nos trasciende, deseamos hacer historia
La materia prima de la creatividad no son ideas, brain storming ni prototipos, es la EPICA
Hay momentos para mejora continua y momentos se requiere saltos cuánticos
La necesidad de manejarlos ambos
La necesidad de distinguirlos: “Quiero 3 proyectos innovadores para que suban en 75% el ebidta de aquí a dos años!!!” (no se puede aplicar lógica management tradicional al creativo)
Incentivos por ausencia de fallas en producción y cumplimiento presupuestos
Silos funcionales
Procesos, control, mejora incremental, cortar costos
Tareas unitarias formalizadas
Jerarquía de Mando
Estandarización, simplificación, predictibilidad. Calidad como la ausencia del error
Refer to sport's Psycology for anxiety, motivation, resilience and positive attitude
frase like: "I don't like to take risks", "That would seem ridiculous", "what if it doesn't work"
fear
lose confidence
frustration, emotional hijacking,
we are trapped in the paradigm
Phrases like "It's always the same think, I know", "I don't see it that way", "All I've read said the opposite"
frases like "we have different points of view", "I'm not an expert in that", "I don't understand what's the point"
getting into habitual ways of thinking, we may not change
leave
change your attitude
right column: capture the connections you’re making, random thoughts and new ideas
left column:notes directly related to the content
Talk to someone, go to an art exhibition
take a break that involves a nondemanding task
running, shaving, just before falling asleep
DISTANCE: stepping away, shifting from vertical to lateral thinking, forcing connections
DEFOCUS slow our brain down
DEFER JUDGEMENT: turning down their self-monitoring brain
Prototyping quickly inexpensive materials + Role-plays get into user's mind + user's feedback
Ideation of many human-centered solutions
Really get to know your user
Second Collaborating, cross- disciplinary teams, drawing inspiration from many settings
First Reframing, stepping back and looking at the situation differently, from the problem as initially given to a deeper understanding
The story is told from the perspective of the individual who is using this proposed change
Rehearse the dramatization. We conduct practice sessions. We videotape them
explore a range of possible encounters
We identify key areas in which the user is benefiting from the proposed solution
We envision the user’s journey, visualizing the user’s experience
Third: check ideas against scenarios
Second, select 2 and create 2x2 write labels for 4 scenarios.
First, list the variables that will shape the future
fear forces breakthrough, true: after people expressed happiness, they are more creative.
time pressure helps creativity
money is a creativity motivator
not just in research and development
time to think
risk taking, which refers to how uncertainty is dealt with in this environment
mutual respect debate
playfulness, which refers to good-natured joking and humor
dynamism, which refers to eventfulness and energy
high-trust environment
idea support, which refers to how ideas are received
freedom, which refers to autonomy
challenge, which refers to meaningfulness
"When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things."
Strong predictor of success, better than IQ
increased until 3rd grade, dropped dramatically after 5th
What to Test
elaboration (expound on ones's thinking)
Originality (novelty)
Flexibility (different kind)
Fluency (many ideas)
5.Time Management
4.Adaptability
3.Collaboration
2.Persuasion
1st Creativity
Conformity Advantages: +collaboration, +learning, + culture +saves energy
