Jurlique For Men

Mais informações

Criatividade e Inovação

por Joquitam Melo

PlayHub

por Edo Sasso

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

por Auri Grace

Organigram

por firdaus farid

Jurlique For Men

Promotion

Place

Price

Price strategy

Penetration pricing - start with lower prices to invest men into using the products and gain loyalty and increase price as loyalty increases

Bundle pricing - to invest males into a range of skin care products

Competitive prices - with male skin care market

Focus on a cheaper price range for men: $30-75. Using cheaper inputs without dentriment in quality

Premium ranges - to appeal to average man as well as high disbosable income males who are invested in skin care

Current price

Cleansers: $42-65

Moisturisers: $50-145

Product