goes directly to the point, used mostly for breaking news
delays the infromation
The lead gives the necesarry information to uderstand what the reader is abot to read
LEADS
Soft leads
question
finding an answear
list
numerate
teaser/mystery
element of surprise
Contrast
used in unsusaul situations, and comparing the then and now
anecdotal
storytelling
descriptive
details about the places, objects and people
Hard news/ Summary leads
types of leads
Attribution leads
whre you got the information, give relevanse
impact leads
expalins how it affects the reader
updated leads
inmidiate news
elements
Delayed identification
give characteristcs at the begining then give a name
where to say when
place the time adequatley
active vs passive voice
passive is what happend
active is who did it
Point of emphasis
what goes first
order of information
what is more relevant
subject-verb-onbject order
