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Real life advices

Non obvious, how to think different, curate ideas & predict ideas

2015 Non trends overview

Economics & Entreprenurship

Microcomsumption

Disruptive distribution

Small data

Tecnology & Design

Engineered addiction

Predictive Perspective

Unperfection

Media & Education

Experimedia

Mood matching

Glanceable content

Marketing & Social media

Reclutant Marketer

Reverse retail

Branded Benevolence

Culture consumer behavior

Mainstream Mindfulness

Self-confidence

Everyday stardom

Elements of trends

Acceleration

Affecting business and consumer behavior

Impact

People to start changing behavior

Idea

Unique descriptions of shift in business, culture and behavior

The Trend Action Guide

Workshops

4 models of trend workshops

Company Culture

Business Strategy

Brand Storytelling

Customer Journey Mapping

5 Keys to running a great trend workshop

Recap and summarize

Prepare like a pro

Adopt a "yes and" mindset

Encourage sharing, not critiquing

Always have an unbiased facilitator

Intersection thinking

Principle#3 - Wanter into the unfamiliar

Principle# 2 - Purposely look away from your goal

Principle#1 - See similtares insetead of differences

The art of trend curation

Haystack method steps

Proving - Validate without bias

Naming - Create elegant descriptions

Twist

Alliteration

Mashup

Elevating - Identify themes

Follow the money

Combine industry verticals

Use words to elevate

Agreggating - curate into clusters

Follow your intuition

Recognize the obvious

Focus on humans needs

Gathering - save interesting ideas

Seek concepts

Always Summarize

Start folder

5 essential habits of trend curators

Being elegant

Use poetic principles

Keep it short

Start with obvious

Being thoughtful

Embrace the pauses

Write and then rewrite

Wait a moment

Being fickle

Take notes with a sharpie

Use a timer

Save ideas offline

Being observant

Don't be observationally lazy

Watch processes in action

Explain the world to children

Being curious

Ask bigger questions

Empathize with magazines

Consume "Brainful media"

Myths of trend spotting

Trends are hopelessly broad prediction

Trends reflect only current popularity

Trends are based on hard data

Trends are predicted by industry/experts

Trends are spotted