Categorias: Todos - percepción - persuasión - psicología - motivación

por Ana Carmen Marquez 4 anos atrás

577

Persuadir

La psicología de la publicidad explora cómo se pueden aplicar diversas teorías y principios psicológicos para influir en el comportamiento del consumidor. Aspectos como la percepción, el color, la forma y la figura juegan un papel crucial en cómo los consumidores interpretan y responden a los anuncios.

Persuadir

Persuadir

Name the character


Type in the name of the character whose change throughout the story you are going to analyze.

Example: Nick Carraway.

Publicidad

Character's behavior

Think of the character's behavior at the beginning of the story and look for the way it changed throughout the story.

Imagen
La personalidad ante el Consumo

The reason for the change in behavior

Type in the explanation for the character's change of behavior.

Example: He became so involved with dishonest and careless people that he began to resemble them.

Interpretación de los colores

The reason for the change in behavior

What caused the character to change the first behavior you mentioned? Type in the reason for the change.

Example: 'because no one else was interested ', and he felt Gatsby shouldn't be left alone in his last moments.

La Atención en el Consumidor
Persuación

Change in behavior

In what way did the character change the other behavior(s) you mentioned? Type in a relevant quote.

Example:
'You said a bad driver was only safe until she met another bad driver? Well, I met another bad driver, didn't I? [...]
I thought you were rather an honest, straightforward person. I thought it was your secret pride.'

Manipulación

Change in behavior

How did the character change the first behavior you mentioned? Type in a quote to prove your statement.

Example: Nick assumes the whole responsibility for Gatsby's funeral arrangements, 'with that intense personal interest to which every one has some vague right at the end.'

Metas
Motivación del Consumidor

Initial behavior

What is the character's behavior at the beginning of the story? Type in a relevant quote for your statement.

Example: Nick seems to be an honest person, calling himself 'one of the few honest people that I have ever known'.

Lenguaje Publicitario

Initial behavior

How does the character act at the beginning of the story? Type in a relevant quote for your statement.

Example: Nick shows his immature side as he leaves to New York in order to avoid 'being rumored into marriage' with his girlfriend.

Psicologia

Character's feelings

Focus on the way the character's feelings are presented at the beginning and at the end of the story, while explaining why they have changed.

conductual
reforzamiento condicionado
Generalización y discriminación de estímulos
moldeamiento

The reason for the change of feelings


Why did the character change his feelings? Type in the answer.

Example: the East lost its appeal due to the shallowness, carelessness and corruption.

Programas de reforzamiento

The reason for the change of feelings

What caused the character to change the first belief you mentioned? Type in the reason for the change.

Example: disgust towards the lack of morality in the Buchanan family.

Gestal
La Forma, el Color y la Figura
Leyes de la Percepción

Change of feelings

How did the character change the belief you mentioned?

Type in a relevant quote for his change.

Example: 'Winter night and the real snow, our snow(...)We drew in deep breaths of it . . . unutterably aware of our identity with this country for one strange hour before we melted indistinguishably into it again. That's my middle-west.' - Nick on the purity and integrity of Midwest.

Percepción

Change of feelings

In what way did the character change the feeling you mentioned?

Type in a quote to support your statement.

Example: 'They are a rotten crowd. You're worth the whole damn bunch put together.' - Nick criticizing the Buchanans.

Psicoanalisis
el Yo, SuperYo y Ello
los sueños

Initial feelings


How does the character feel about a certain subject at the beginning of the story? Type in a relevant quote to support your statement.

Example: 'Reserving judgements is a matter of infinite hope.'

consciente e inconsciente

Initial feelings

What was the character's initial belief? Type in a relevant quote.

Example: 'seems like the ragged edge of the universe' - Nick talking about Midwest, the place where he grew up.

Procesos psicologicos

Initial feelings


How does the character feel about a certain subject at the beginning of the story? Type in a relevant quote to support your statement.

Example: "Reserving judgements is a matter of infinite hope."

Psicologia de la Publicidad

Title


Type in the title and author of the literary work that introduces the character.

Example: The Great Gatsby, by F. Scott Fitzgerald.